CPMC INDIA
Revitalized a 68-year-old logistics brand through tech-driven rebranding and digital strategy. Served as a core member leading the brand’s modern relaunch journey.
Lead Digital Marketer
Aug 2020 - Aug 2021
Role summery: Revitalized a 68-year-old family-run logistics company into a modern corporate brand powered by technology and marketing innovation.
About CPMC INDIA
CPMC India Relocations & Logistics operates in the moving and relocation industry, a largely unorganized sector in India where trust and customer experience are the biggest challenges. The company’s mission was to deliver a professional, seamless relocation journey — from household moves to corporate transfers.
When I joined as the first marketing hire, CPMC had strong operations but lacked digital presence, structured lead generation, and brand storytelling. My role was to establish a modern relocation experience and make the brand discoverable, credible, and scalable.
Our Challenges
Every challenge we faced became a building block for a stronger, smarter, and more trusted healthcare brand.
My Approch
A short description that introduces visitors to your portfolio.
Brand Relaunch & Positioning
Relaunched CPMC as a corporate identity after 68 years, transitioning it from a family-run brand to a national logistics company.
Designed a complete brand kit – logo, tagline, website, and marketing templates – to modernize perception.
Executed a pan-India truck branding campaign, turning every vehicle into a mobile billboard.
Improved brand recall by 4x through consistent messaging across online and offline channels.
Digital Marketing & Lead Generation
Launched Google Ads campaigns generating 50+ qualified leads per day at low CPL.
Deployed SEO and content strategies that increased organic traffic by 180% in 4 months.
Built a performance dashboard to track leads, conversion, and ROI across campaigns.
Enhanced customer acquisition through targeted WhatsApp automation and CRM integration.
Technology & Customer Experience
Introduced a custom CRM system for tracking inquiries, follow-ups, and client satisfaction.
Digitized quote requests, feedback, and tracking — reducing manual dependency by 60%.
Simplified relocation workflows with automation, reducing average resolution time by 35%.
Improved NPS (Net Promoter Score) with transparent communication and feedback loops.
Strategic Partnerships & Brand Experience
Partnered with Domino’s to provide free meals for relocating families — enhancing brand delight.
Collaborated with hotel chains and real-estate partners to offer relocation stay and housing deals.
Ran co-branded campaigns with proptech partners for mutual visibility.
Strengthened retention through relationship-driven B2B alliances and loyalty programs.
Impact & Achievements
Transformed a 68-year-old legacy logistics business into a modern digital brand, repositioning CPMC as a trusted relocation partner for enterprises and families.
Launched full-scale digital presence — website, Google Ads, SEO, and social media — driving a 240% increase in online inquiries within six months.
Reduced customer acquisition costs by 35% through data-driven ad targeting and CRM-based remarketing workflows.
Expanded market footprint to 20+ cities with unified brand identity, digital truck branding, and B2B alliances.
Boosted NPS (customer satisfaction) by 50% through automation, real-time feedback loops, and transparent relocation tracking.
A Note From My CEO
Working with Shashi has been truly rewarding. He brings clarity, creativity, and consistency to every project, turning ideas into structured, result-driven outcomes. His composure, curiosity, and commitment set him apart as a future leader and a true asset to any team.
Jithandar Sangram S
CEO at CPMC INDIA
